I’ve run distribution businesses, and I’ve run the brands that appoint them. That’s unusual, and it’s the whole basis of the advice.

As the manufacturer — full P&L accountability for a €100m+ international business: six owned subsidiaries and sixty-five distributor markets across seventy countries.
As the distributor — national and general management inside industrial and B2B distribution, including a business turning over around AUD $750m. I know how a distributor decides which supplier gets the shelf space, the working capital and the sales attention. Yours is one line among hundreds.